No 4 Online investment products
With the development of China's Internet industry, Internet financing has emerged as a major industry in China.
According to Forbes, due to the lower cost of operating a digital platform, the online investment products can afford to cater to the lower-earning or rural consumers that traditional banks have previously ignored.
One of the successful online investment products in China is Yu'E Bao, which was launched in June, 2013. The fund volume of Yu'E Bao reached 534.89 billion yuan by the end of September.
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Passengers wait next to an advertisement for Alipay Wallet mobile payment services of Alibaba Group at a subway station in Shanghai, May 18, 2014. [Photo/IC] |
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