Yofus.com ranked fifth on the list and fourth among personalized-printing sites.
Yinxiang pai's success is attributed to 163.com's large user base and its 1997 establishment of a Web portal. Yofus is based on the network of more than 30 digital printing branches across the country under the 22-year-old printing company, Tianyi.
"Personalized printing's e-commerce has a higher entry threshold than the traditional printed calendar industry," said Dong, Yofus' CEO.
"It requires an online shopping mall, user-friendly DIY software, quality printing technology and a network strongly connecting every business link from taking orders to printing to delivery."
He believed it is difficult for wholesale markets' relatively small calendar producers to develop such a comprehensive marketing and production chain.
"But those small printers can join big companies as production centers," Dong said.
"So they can also benefit from personalized printing's boom."
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
