NIPSEA Group Expanding Love's Footprint in Asia

Nippon Paint staff volunteers from 15 countries participate in the "Color, way of Love" Program. [Provided to chinadaily.com.cn]

In China, Nippon Paint China has run the CSR Project, "Color, way of love", to help students in remote areas decorate, rebuild, and improve their school environment. Meanwhile, the "Color, way of love" Foundation was established, together with the China Youth Development Foundation and Shanghai United Foundation. With the sponsorship of the foundations, Nippon Paint established a "Happy Art Classroom" and initiated a rural art teacher training program and art college student volunteering program.

As of the end of 2014, Nippon Paint's "Color, way of love" project has covered more than 100 cities, towns and villages, helping more than 200 schools improve their environment and set up 195 art classrooms. The project has gained support from 28 enterprises, and more than 200 teachers and volunteers.

In Hong Kong, NIPSEA has collaborated with the Christian Family Service Centre (CFSC) for its "Urban Oasis" project by providing a "Soul Oasis - Horticulture Therapy Garden" with an area of 7,000 square feet, a "Community farm" with an area of 45,000 square feet and additional facilities for environmental conservation. The project has received support from the Hong Kong government and aims to create a healthy and green lifestyle for urban dwellers, strengthen environmental protection and promote resource conservation.

"Nippon Paint has long been committed to fulfilling its social responsibility by carrying out various charity projects. Beyond colours, we believe many of our employees are willing to helping the poor," said Wee Siew Kim, the CEO of Nipsea Group.

NIPSEA's CSR programs are expanding into more communities in more Asian countries with the help of local business partners, non-profit organizations and staff volunteers. However the commitment remains a fulfilling social responsibility as it brings colour and hope to more people in Asia. NIPSEA also calls for joint effort to support charitable programs and spread the warmth of charity.