Made to measure and ordered online

Fan Youbin, president and CEO of Foshan Shunde Everstar Clothing Co, takes a rare moment to relax. [Photo/China Daily]

Company president Fan Youbin has turned Everstar into a thriving Internet brand where shoppers can order customized fashion

Fed up trying on countless pairs of designer jeans only to find that they don't quite fit?

Foshan Shunde Everstar Clothing Co has changed all that after putting together a "smart" idea that has turned around the company's fortunes.

By dreaming up a virtual fitting room for customers, Everstar and company president Fan Youbin have illustrated how the Internet can affect the lives of shoppers and traditional businesses.

"Everything is done online," he told Xinhua News Agency. "The process is very quick."

In fact, it's so quick it has transformed the business model of the clothing manufacturer, which is based in Jun'an town, part of Foshan city, in South China's Guangdong province.

But it has not happened overnight. Three years ago, Fan decided to take the company in a different direction as exports slowed.

Using the power of online shopping to boost the bottom line, he launched the Everstar brand.

Now customers can design their own clothes, including jeans and suits, and try them on in a virtual fitting room at the company's online store.

"Within three days of placing an order, our customers can receive their clothes," Fan said.