Sansiri, SouFun plan Thai website to attract Chinese investors

An employee prepares brochures at the stand of Chinese real estate website Fang.com, formerly called Soufun.com, during a real estate fair in Shanghai, China, March 20, 2015. [Photo/IC]

Thailand's leading property developer Sansiri Public Company Limited announced its partnership with SouFun Holdings Limited, China's biggest property portal, on Tuesday.

The agreement is to launch a website for investment in Thailand's real estate market specifically for Chinese investors.

The website thailand.fang.com will provide information on investment as well as serving as a channel to promote and sell Sansiri projects among Chinese customers throughout the country.

Sansiri's sales to Chinese grew 300 percent in 2015. And it is expected that the online sales plus sales through property agents will boost Sansiri's sales to Chinese customers this year to as much as 187 million yuan ($28.7 million), or 230 percent higher than that in 2015.

"More and more Chinese tourists are visiting Thailand each year. As Thailand becomes one of the most popular destinations for Chinese tourists, the demand for lodging that can be used as a second home, or as an investment has been growing too," said Cobby Leathers, Head of International Business of Sansiri Public Company Limited.