China's internet celebrity economy takes off
Internet celebrities know how to attract users' attention, which can translate into cash through online advertising and e-commerce.
Papi Jiang, an internet celebrity who became famous by posting satirical videos on social media sites, received 12 million yuan ($1.8 million) in venture capital this March for a 12 percent stake in her team.
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A woman and a man in a commercial live streaming event help sell essentials in Hangzhou, Zhejiang province. [Photo/China Daily] |
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