BMW Premium Selection
The company started the BMW Premium Selection program for used cars in 2003 and brought it to China in 2006. The company's used car business has been growing steadily in China with more than 20,000 BMW-authorized second-hand vehicles delivered by the end of 2011.
The company said the success of its used car business is due to the strong brand and high-standard, professional services.
Currently BMW has 84 authorized used car dealerships in China and a second-hand car center in southern city of Shenzhen. The company plans to set up its second used car center later this year in Chengdu.
hantianyang@chinadaily.com.cn
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