China 'integral' for future growth

As one of the key players in China's luxury auto market, Jaguar Land Rover aims to stand out by local production.

China Daily reporter Li Fangfang sat with Ralph Speth, CEO of Jaguar Land Rover, and Andy Goss, director of Group Sales Operations, Jaguar Land Rover, to hear the executives' perspective on Jaguar Land Rover's future strategies on the China market.

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Ralph Speth: From my perspective, China is a cornerstone in sustainable growth for our entire organization.

It's a very important market for Jaguar Land Rover worldwide, and is an integral part of my vision for the success of the global company going forward.

To realize that, the next stage in China is local production.

We are on track with our partner Chery Automotive for a joint manufacturing facility that will be ready for vehicle production by the fourth quarter.

Our 10.9-billion-yuan investment speaks for itself about our level of commitment to absolute quality throughout the supply chain, production plant, and vehicles, as well as eco-friendly production facilities.

With a planned production capacity of 130,000 units per year this will be a major step forward in giving the China market exactly what it needs from Jaguar Land Rover China.

How is the global organization responding to the requirements of Chinese customers and the specific needs of the market in China?

Ralph Speth: My contribution in being responsive to consumers and the market here is making sure the right models get introduced to China at the right time - more great products, faster.