Trendy International Group, 10 Corso Como make a perfect fit

On Sept 13, Trendy International Group has expanded its fashion footprint with the inaugural launch of 10 Corso Como, a name synonymous with the most cutting edge design, art, fashion and cuisine, in Shanghai.

They hosted an exclusive opening party attended by representatives of top Chinese and global media outlets, VIPs, governors as well as other influential people from the realms of art, design and fashion.

Founded in 1990 in Milan by style visionary Carla Sozzani, 10 Corso Como pioneered the idea of the concept store, creating a unique lifestyle destination that blends art, music, fashion, design, cuisine and culture.

Promoting a philosophy of "slow shopping", 10 Corso Como aims to build a community around an appreciation of images, objects and ideas.

10 Corso Como, the world's first fashion and design concept store, is as innovative and influential today as it was when launched almost 25 years ago.

Sozzani's vision was to create a destination that brings together the most cutting edge fashion, art, music, design and cuisine. So unique and inspiring is the concept that today 10 Corso Como is also found beyond Milan in Asian destinations like Seoul and Tokyo.

Innovation and experience are the central pillars around which the whole concept of 10 Corso Como has evolved. Visitors move from one aspect of a sophisticated lifestyle to the next - from the gallery to the bookshop or from the design and fashion store to the restaurant and caf.

The desire to remain in the avant-garde of trends is apparent throughout every aspect of 10 Corso Como.

Central to 10 Corso Como's DNA is authenticity and style. The store features a carefully curated selection of items ranging from niche brands for the real fashion forward such as Alaia and Maison Martin Margiela to big brands such as Fendi, Chlo, and Lanvin, to rising brands such as Carven.

Every month, the selection changes to match the whims of customers. It is like a gallery of clothes. The same attention to hand picking design and lifestyle items are a key aspect, with brands like Fornasetti and Alessi prominently featured.

Featuring exclusive collaborations with designers and art exhibitions, 10 Corso Como is a space that is constantly evolving and creating.

The brand's black-and-white logo was designed by legendary American artist Kris Ruhs.

In a little more than two decades, the playful 10 Corso Como logo has grown into a global brand of distinction that is recognized the world over.