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China's e-commerce giant Alibaba Group Holding Ltd has launched a new project under which farmers can rent out their land online to the company to grow crops, according to Xinhua news agency.

The platform, which has been launched by Alibaba and Zhejiang Xinghe E-commerce Co, will consolidate the cultivated land under an agriculture cooperative. Users of Taobao, an online shopping website, can receive goods from the land that they have subscribed to from the e-commerce company. Apart from the rent the farmers will get, they can also receive salary from the agricultural cooperative if they participate in production.

At present, more than 26.67 hectares of cultivated land has been subscribed by Taobao users. This project, which started in March, began in Jixi, Anhui province.

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