Indian big data marketing company bets on Chinese market

Vizury, an Indian big data marketing company, brought a new product to the Chinese market to help brands increase their efficiency in securing customers and personalizing their marketing solutions.

The Bangalore-headquartered company recently announced in China the launch of Vizury Engage, a solution that combines the power of predictive analytics and personalization，offering brands a one-stop solution to engage users across online and offline channels.

"We offer our clients a robust platform that helps them analyze massive amounts of user data from multiple sources and create a unified view of a user for engagement across online and offline touch points," Chetan Kulkarni, chief executive officer and co-founder of Vizury, told China Daily in an interview in early September.

Kulkarni said his company, which was set up in 2008, has a business focus on Asia Pacific and China, a very important market. "There are three trends in China, which makes us very positive about the Chinese market," he said.

"The first is that performance-based advertising is more and more popular in China. The second is that advertisers in China are thinking how to use data to better their marketing strategy. And the third is the rapidly growing application market in China," he said, adding his company runs businesses in over 40 countries, including Argentina, Australia, Brazil and Japan.

His company entered the Chinese market in 2011. But over the past several years, Vizury serves more as a vendor rather than a partner for Chinese brands.

"With our new product, Vizury Engage, we are ready to offer marketing solutions to Chinese brands so that they can get a complete market suite where they can input customer data from disparate sources and get a unified view, derive actionable insights for their marketing efforts and finally engage with the users on the right channel, at the right time, with the relevant messaging," he said.

According to him, with more and more people getting their services online,. the challenge for brands is to combine offline experience with online experience. With the solutions offered by Vizury, offline stores can recognize each of their customers when they visit online and give them personalized greetings and services on their websites.

About 20 of the company's 300-member team are based in China. Despite being confident in the Chinese market, Kulkarni doesn't have an aggressive plan to expand in China.

"Doing business in China is more like playing Chinese Weiqi than playing chess. You need to go slow and have a long-term prospective and every year you need to change your strategy a little," he said.