It's been a busy time for Zhang, who started "Milan Stop" in Hangzhou, 300 km south of Shanghai, seven months ago. Visitors wanting to resell their luxury items have surged since October.

"Business has actually gotten better since the financial crisis," he says. "People used to come with only one or two items, but now they bring five or six, or even up to 10 items, for commission sale."

Their eagerness to sell means more inventory to offer, more commission (often 10 percent of the sale price) and more opportunities to profit from price differences.

"Usually we don't ask any questions, but sometimes customers tell us anyway. Some women say they get less money from their husbands due to a business downturn, so they're selling their luxury collections for pocket money," he says.

The black shelves in the 30-sq-m "Milan Stop," the city's first second-hand luxury store, are packed with purses of the very best brands: Louis Vuitton, Gucci, Chanel, Prada and Christian Dior. They look almost brand new, and each is wrapped with a protective covering. Top-end watches and jewelry are displayed in the middle of the room.

A classic, limited-edition LV trunk is the store's rarest treasure. "The owner, from Hong Kong, lost money in copper and the construction materials business," Zhang says. "Pinched for cash, he began to resell some shelved luxury items. He also left his Bentley and Rolls Royce cars with a pawnshop."

The world's rich are being squeezed by the economic crisis. Consulting firm Bain & Co predicts that the luxury goods industry is likely to enter a recession in 2009.

A study released by Bain in October predicts that the industry, not yet experiencing the full punch of the global meltdown, will see a relatively modest growth rate of 3 percent in 2008, compared with 9 percent growth in 2006 and 6.5 percent growth in 2007.

But it also says that increasing spending by high net worth consumers in emerging markets like China, Russia, India and Brazil over the next five years, ranging from 20 percent to 35 percent, will help restore optimism in the long term.

Many sellers of luxury goods and services hope the China market will see them through the crisis and are lifting their marketing to that end.

Men's luxury goods retailer Alfred Dunhill and Swiss watch maker Vacheron Constantin opened new stores in Shanghai in mid-October, while French jeweler Cartier hosted a polo match in Zhejiang province neighboring Shanghai, entertaining its guests with a champagne lunch.

But Sun Yimin, an expert on luxury goods marketing at Shanghai's Fudan University, believes China will not escape the world slowdown of luxury sales.