Young entrepreneurs share ideals but can't ignore business principals

The Garage Cafe, a coffeehouse in the Zhongguancun high-tech business hub in Beijing, is popular among young entrepreneurs. Wang Jing / China Daily

Yin believes people born in the 70s or 80s focus on practicability such as Alibaba's Taobao or booking website Ctrip, designed to offer a better deal or products. While young generations favor aesthetic things, entertaining and social networking.

Growing up in the Internet era, introduced to China in 1994, the post-90s generation is fortunate to acquire information and is open to all possibilities.

They are used to multitasking at a faster speed than their parents. The 1992-born entrepreneur Wu Xingyu created a metaphor: "It's like the network's bandwidth. Our (people born in the 90s) bandwidth is 100M/s, theirs (people born in the 80s and 70s) is 10M/s."

The advantage the Internet brings to post-90s people is obvious. They receive information and news as fast as anywhere in the world, tend to see the world with a more equal attitude, are familiar with the world's changes and adapt to them swiftly.

Following ones' heart has never been so easy than to the post-90s generation. They uphold freedom by deciding their own way to go regardless of what others may think.

That is why Yin shrugged off the pity people expressed when hearing he had quit school as a sophomore. "Entrepreneur is my course and also my biggest pursuit. It is normal for me to quit school and start being an entrepreneur. I don't feel guilt or regret," he said.

The post-90s generation tries to make a difference in the world or for themselves rather than be satisfied with what they've been told to do.

They don't worry if things go south. Cao Kai, who joined a young start-up e-commerce company after graduating from college last year, shared his view: "Losing or winning is not a big deal for us. What matters most is to build something together with those who share your beliefs," he said.