Special Supplement: Olympics marketing boosts the BOC brand
By Chen Jiewen | China Daily | Updated: 2008-12-29 07:37
|
Xiao Gang (right), chairman of Bank of China Ltd, and Jacques Rogge, president of the International Olympic Committee, present at the ceremony for Bank of China's listing as one of the hundred-year brands at the Olympic Museum Lausanne, Switzerland. |
The Beijing 2008 Olympic Games had historic achievements on the field and off, including marketing milestones for its sponsoring partners.
Photo
