Rolex continues history of golf sponsorship
China Daily | Updated: 2010-10-29 08:43
The privileged association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. The charismatic American is widely regarded as a golf legend thanks to his natural talent, his many victories on the course, his personality and his pioneering role in the history of the sport. He was crucial to popularizing golf and giving it worldwide recognition.
Since 1967, the relationship between Rolex and golf has grown continuously. It has prospered based on common values and an avant-garde initiative in the field of sports sponsoring that began in the late 1960s.
Rolex is a proud sponsor and the official timekeeper of the 2010 WGC-HSBC Champions tournament.
(China Daily 10/29/2010)
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