Jala cosmetics go for bigger urban targets
By Shi Jing | China Daily | Updated: 2011-09-05 07:51
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Taiwanese pop star Vivian Hsu promoting the image of Chcedo, a cosmetic brand produced by Jala Group, in an advertisement. Jala saw an average growth rate of 80 percent over the past five years, while most Chinese private cosmetics companies struggle to reach double-digit growth. Provided to China Daily |
The quiet make-up giant decides time is right for major expansion
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