Great Wall in SUV bid to climb upmarket

Independent Haval badge for higher market segment

Over a decade after it first hit the market, the Haval SUV sub-brand from Great Wall Motors will become an independent badge with its own marketing and sales network in the first half of this year, said company president Wang Fengying.

"We have been preparing an independent network for the Haval. The final plan will be released during the Shanghai Auto Show in April," said Wang, noting the brand will be positioned to a higher end of the auto segment.