Chinese new year celebration a big hit
China Daily | Updated: 2013-03-09 08:12
The second annual NBA Chinese New Year Celebration, which featured a 23-game package, reached a record number of fans through various media outlets.
Boasting an intensive live-game slate during the Spring Festival, the celebration was watched by 107 million supporters on television and digital media, an increase of more than 11 percent compared to last year's event, which reached 96 million viewers.
This year's celebration featured a record 23 live games over eight days, from Feb 7-14. Five NBA teams hosted in-arena activities celebrating the holiday with Chinese culture, food and entertainment - the Washington Wizards, Golden State Warriors, Miami Heat, Chicago Bulls and Toronto Raptors.
Photo
