Auto Special: BMW joint venture unveils independent brand
By Han Tianyang | China Daily | Updated: 2013-04-17 07:58
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From Left: Karsten Engel, president and CEO of BMW Group Region China, BMW Brilliance Chairman Wu Xiao'an, Friedrich Eichiner, member of the board of management of BMW Group, Qi Yumin, chairman of Brilliance Group, BMW Brilliance's president & CEO Olaf Kastner and BMW Brilliance new branding chief Shao Bin at the unveiling ceremony of the ZINORO brand. Provided to China Daily |
BMW released an independent brand owned by a joint venture with a Chinese company when it unveiled the ZINORO nameplate last week in Beijing with partner Brilliance Auto.
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