AmorePacific: Cutting-edge cosmetics for 'Asian beauty'

With its patented cushion technology, South Korean cosmetics giant AmorePacific is expanding its global business to lead the "Korean beauty" trend.

In 2008, the company introduced the world's first multifunctional cushion-type cosmetics that have gained immense popularity in global markets.

It has since filed patent applications across the world including in its homeland South Korea and in China, Japan and the United States to protect the technology.