Ad giants' merger presents challenges
China Daily | Updated: 2013-09-05 07:24
Management | Du Xiaoying
How can an industry that barely existed in China 30 years ago meet the challenges stemming from the proposed merger of the industry's second- and third-largest players in the world?
A shockwave spread across the Chinese advertising industry after the announcement in late July of the merger between Omnicom Group Inc and Publicis Groupe SA, two major global advertising and marketing services groups.
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