Fine points of fashion

Lane Crawford provides customers a unique shopping experience and keeps them coming back. Gan Tian looks into the details.

Located in the southern area of Hong Kong Island surrounded by greenery, the luxury fashion retailer Lane Crawford's headquarters looks like a modern art gallery. The open office has excellent details: A small iron shelf is placed in the corner at the doorway for visitors to place umbrellas, wooden tables and chairs in European style are tastefully placed, and the white walls are decorated with giant fashion paintings. The whole ambience shouts luxury experience. As a luxury multi-brand department store, Lane Crawford is creating an extremely different experience for its consumers, says Andrew Keith, president of Lane Crawford & Joyce.

"It is a luxury department store model. What's new is that we don't rent out any space, so all of the merchandise is what we buy That enables us to have full control of all the brands we buy, enables us to create an amazing environment: how we express our store," Keith says.