Animation more than a fantasy

Creative approaches needed in artistry and business as animators face bottlenecks in traditional broadcast media, Eric Jou reports.

The names of Chinese animation studios have long been showing up in the credits of foreign products. That might please those mentioned, but creating quality content for domestic audiences has been incredibly hard with so many animation companies engaged in outsourcing. But a change is on the way as more and more domestic animation houses use their skill to produce the content they conceive. In early September, the People's Daily said more Chinese viewers are tuning in to watch domestic animations because the quality is getting better. It also stressed the need to create original content.

According to the China International Cartoon Network website, revenues from domestic animation will hit $32 billion by 2015.