Brewing up ever more sales of ales

It's not just the quantity quaffed but the profit produced

A veteran in the brewery industry for nearly a decade, Michel Doukeris' most memorable beer experience can be traced back to Brazil, after he had just started his career.

Every Saturday, after lunch, all the company workers, from managers to porters, would clean up the warehouse together and then line up for three or four jars of freshly brewed beer, he said.