Benz, Ctrip subsidiary team to offer luxury travel service
By Li Fusheng | China Daily | Updated: 2014-01-20 07:05
Mercedes-Benz is planning to build its presence in the nation's lucrative high-end tourism industry, according to the company.
It unveiled a program named Mercedes-Benz Travel with Chinese luxury travel agency HH Travel on Jan 15 in Shanghai.
The program is designed to specifically target outbound tourists, especially those traveling to Europe, making Mercedes-Benz the first automaker to tap into China's growing luxury tourism market.
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