New mobile policy? WeChat insurance app rolls out

Chinese insurance companies are looking to mobile social apps as a new means for business expansion.

Apart from teaming up with the country's largest online site Taobao Marketplace, some insurers are embracing mobile chat app WeChat as a way to capture customer attention.

Beijing-based Taikang Life Insurance Co Ltd has rolled out a beta-version health policy via WeChat, whose user base totaled 600 million by the end of 2013.