GM outlines ambitious plans to promote Cadillac brand in China
By Li Fangfang | China Daily | Updated: 2014-12-06 08:08
General Motors Corp, the United States-based automobile giant, has charted ambitious plans for its luxury brand Cadillac in China, believing the premium segment will provide strong growth momentum in the longer term.
"Cadillac will introduce nine new models in China over the next five years, with more than 95 percent of its product lineup being localized by 2018," said Johan de Nysschen, who recently took over as executive vice-president of GM and president of the Cadillac division in July.
Daniel Ammann, president of GM, said that the global growth and elevation of Cadillac would be a strategic priority for the company.
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