Taking unique culture to the world

Inspired by Suzhou's famous gardens, global fashion powerhouse Giorgio Armani Prive debuted a new perfume called "Pivoine Suzhou" last month, the first of its products to be inspired by China's peony.

The unveiling ceremony in the Humble Administrator's Garden in Suzhou attracted worldwide attention.

The combination of Suzhou and the world luxury brand has shown the unique charm and profound culture of the ancient oriental city and has been well received abroad, local officials said.

The city government of Suzhou established a fund at the beginning of last year to support cultural exchanges and promote local cultural brands overseas.

Among the almost 30 cultural activities abroad, 12 won the support of the fund totaling about 700,000 yuan ($112,910).

Thanks to the projects, local art performances and other cultural events will be on display in many countries and regions including the United States, France, Germany, Australia, South Korea, Saudi Arabia and Hong Kong.

The local Kunqu Opera and handicrafts are some of the highlights of the promotional events.

At the same time, 26 international cultural events were held in Suzhou last year, including the "Made in England" design exhibition by British designer John Atkins, the Swedish crystal and glass show and concerts by Singaporean violinist Siow Lee Chin.

zhangzhao@chinadaily.com.cn

(China Daily 04/25/2015 page5)