Dividing line between old, new retail becoming blurred

Social media outlets continue to increase influence on sales

Xiong Ling buys fresh fruit everyday from an online seller and has it delivered at home after work. "They deliver it right to my door," she said, "fresh and delicious".

It is a great service that Xiong has been recommending to her friends, too, via social media - a retailing trend that is becoming the norm for many online shoppers in China.