BMW redefines luxury driving at 2015 Frankfurt motor show

Star automaker introduces latest technologies to global drivers German premium car group BMW showcased its top models, latest features and advanced technologies at the 2015 Frankfurt motor show, highlighting its BMW, Mini and Rolls-Royce brands.

BMW turned an entire exhibition hall into a gala in which the public could view the new models in action.

Harald Krueger, chairman of the Board of Management of BMW, said, "BMW's wide range of model lineups are featuring the vision of the auto manufacturing industry."

"With the three strong brands, the group continues to evolve more and more from a premium car company to a provider of premium mobility and premium services," Krueger said.

The automaker is expanding its offerings in new areas of business and creating an even more emotional experience for customers, as well as launching more than 30 new models since the 2014 IAA motor show.

Its sales growth was driven most strongly by the BMW brand's many recently introduced or refreshed models, according to the company's news release.

The BMW brand's global sales volume in the first eight months of 2015 climbed by 5.5 percent year-on-year to 1.2 million units, and sales in August rose by 7.6 percent with 135,735 vehicles delivered.

Sales on the Chinese mainland reached more than 300,000 in the first eight months, with deliveries up slightly by 0.9 percent year-on-year to 301,529 units.

The group believes electric drivetrains are a major part of its future - battery-powered in urban settings and fuel cells for long distances. Digitalization has long been an integral part of the company's business plan and will continue to revolutionize it, and the ConnectedDrive system will allow customers to enjoy the highest level of connectivity.

eDrive technology

BMW's EfficientDynamics system paves the way for electric driving pleasure in four plug-in hybrid models. The introduction of BMW's eDrive technology also opens up all-electric motoring with zero local emissions to new target groups.

The BMW eDrive technology that was initially developed for BMW i cars will be available for BMW models spanning four different vehicle segments in 2016.

The plug-in hybrid variant of the just new BMW 7 Series, the BMW 740e, has been unveiled. The BMW 330e with plug-in hybrid drive has also been added to the lineup for the new BMW 3 Series. It will also be possible to sample the pleasure of all-electric driving with zero local emissions in the BMW 2 Series Active Tourer in the future, with the BMW 225xe. The BMW X5 xDrive40e is also on display at the 2015 Frankfurt show

New 7 Series

The new BMW flagship sedan's world premiere underlines the automaker's claim to redefine what an exclusive, luxurious driving experience looks like in contemporary, pioneering form with an exceptional array of innovations.

Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fiber-reinforced plastic in the body structure, engines from the BMW Group's new generation of power units, the Executive Drive Pro active chassis system, Driving Experience Control switch with ADAPTIVE mode and BMW Laserlight.

The new generation of the BMW 7 Series boasts standout innovations when it comes to operating system and driver assistance technology. The new features that are unprecedented in the luxury sedan segment include an extension of the iDrive system to include a touch display and BMW gesture control, Touch Command for controlling comfort and infotainment functions in the rear compartment, as well as a Remote Control Parking system.

Maximizing the interior comfort are the Executive Lounge feature with massage function, an illuminated Sky Lounge Panorama glass roof, accent lighting and a smartphone holder with inductive charging station.

New X1

The second generation of the BMW X1 transfers the trademark qualities of a Sports Activity Vehicle to the compact segment with greater intensity than ever. The new edition of this highly popular model makes its mark with powerful proportions and clean lines in the style of its larger BMW X siblings.

Engines from the BMW Group's latest generation of power units, an efficiency-optimized version of the BMW xDrive intelligent all-wheel-drive system and newly developed chassis technology combine to produce a notable increase in sportiness and ride comfort along with far greater efficiency.

New 3 Series

The BMW brand's most popular model range with more than 14 million already sold to date once again sets new standards for dynamism, efficiency and design in both the BMW 3 Series Sedan and BMW 3 Series Touring guise.

Under the hood of the new sedan model, the engine power is transferred via traditional rear-wheel drive or, alternatively, via the BMW xDrive intelligent all-wheel-drive system.

The BMW 330e Sedan will furthermore be added to the line-up for the 2016 model year. This plug-in hybrid marries eDrive technology with a four-cylinder petrol unit from the BMW Group's newest engine generation.

haoyan@chinadaily.com.cn

(China Daily 09/21/2015 page19)