Asian Football Confederation blows the final whistle on LeSports contract
By Fan Feifei | China Daily | Updated: 2017-03-01 07:46
The Asian Football Confederation announced on Tuesday it would terminate its contract with LeSports, the sports unit of Chinese internet company LeEco - and award its broadcast rights in China to leading sports marketing company China Sports Media for the remainder of the 2017-2020 commercial cycle.
CSM secured the rights for the AFC competitions, including the AFC Champions League, FIFA World Cup Qualifiers and AFC Asian Cup.
LeEco also released a statement to confirm the development, saying its audience would no longer see related sports events on the LeSports platform.
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