Yearender: Hottest cultural news in 2014
By Bi Nan | chinadaily.com.cn | Updated: 2014-12-25 14:59
6. The Palace Museum's creative cultural products are popular
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The mascots of the Palace Museum |
This year, the museum never failed to catch people's eyes with its release of creative souvenirs in its online shop, the launch of the app, A Day of the Emperor, flash animations of 12 beauties and Emperor Yongzheng and the debut of cute mascots.
The cultural products developed by the Palace Museum will probably bring in revenues of 900 million yuan ($145.3 million) this year, which is 200 million yuan higher than its ticket proceeds, according to Shan Jixiang, curator of the Palace Museum.
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