The Chinese Seal of the Beijing Olympics has been drawing the world's attention ever since its introduction to the public on Aug 3, 2003. The designers are from the Beijing Shichuang International Layout Corporation.
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| Guo Chunning poses with the China Seal icon. [China Daily] |
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Guo Chunning, the designer of the original emblem started to work out a design when the emblem-designing contest was launched on July 2, 2002.
Guo believes the Olympics is a festival, and tried to find some Chinese elements to express this festivity. He focused on calligraphy in the beginning, and personified the Zhuan-style Chinese character 'Jing' from 'Beijing'. He then chose a traditional Chinese seal as the form to express his design.
After drawing more than 100 drafts on paper, he came out at last with a satisfactory graph, which was chosen as a potential candidate by the Beijing Organization Committee, and Gao was told to make some modifications.
Shichuang put a group together to make the modifications, appointing Zhang Wu group leader. Gao and designer Mao Cheng were members.
Originally Zhang wanted to exaggerate the original figure, while Guo insisted on making it more elegant. They changed the original pattern in numerous places and finally reached an agreement on the finished emblem.
