Fuwa, Mascot of the Beijing
Olympic Games, celebrates its birthday on Saturday as it was unveiled one year
ago on November 11, 2005 by the Beijing Organizing Committee for the Games of
the XXIX Olympiad (BOCOG).
The Beijing Organizing Committee
for the Games of the XXIX Olympiad (BOCOG) has unveiled many kinds of new
and creative Olympic licensed products on the occasion of Fuwa's birthday
on November 11, 2005.[BOCOG]
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The mascot has
been a favorite for many consumers and BOCOG has just unveiled many kinds of new
and creative Olympic licensed products on the occasion of Fuwa's birthday
On the market today, there are eight categories and more than 4,000 varieties
of Olympic products, including garments and adornments, pins, toys, handicraft,
stationary, silk and porcelain products as well as jewelry. They can be found at
over 500 licensed stores in more than 20 municipalities, provinces and
autonomous regions.
The Olympic merchandise, serving as a media close to the public, plays a
positive role in widely displaying the image of Olympic brands and disseminating
Olympic knowledge. With the Beijing Olympiad approaching, BOCOG plans to
gradually open more stores nationwide to sell Olympic products to meet the
demand. The number of the stores is expected to reach around 10,000 during the
2008 Olympic Games.
