Amazon Germany enters company's global store

Amazon China announced Monday it would add more than 400,000 authentic international products from Amazon Germany into its Amazon Global Store.

With this expansion, Chinese customers are able to purchase products from Amazon Germany directly through Z.cn and enjoy the same quality as German customers at a private consumption tax-free price.

Purchases by Amazon China Prime members will be shipped directly from Amazon Fulfillment Centers in Europe and be delivered to customers in 5 to 9 working days to 82 cities across China, faster than standard delivery times.

Products from Amazon Germany cover the most popular items among Chinese customers, including categories like baby products, kitchenware, personal care appliances, shoes, apparel, luggage, jewelry, food, home improvements, beauty, sports, electronics and office products.

Chinese customers can browse and purchase products from Amazon Germany directly through the Amazon Global Store, which also provides other localized shopping experiences, including a Chinese shopping experience, single log-in, one shopping cart, local payments and China-based customer service.

"The launch of Amazon Global Store Germany demonstrates our continuous endeavors in enhancing selection, delivery and customer experience," said Elaine Chang, president of Amazon China.

Amazon Global Store has now covered the top destinations of China customers' cross-border shopping, including Amazon US, Amazon UK, Amazon Japan and Amazon Germany, a result of efforts to fulfill a promise to provide Chinese customers with authentic international products, Chang said.

"This action embodies Amazon's unremitting efforts to meet the diversified needs of Chinese consumers for high-quality international products. Moving forward, we will continue to work with the China team to introduce more products from Amazon Germany and even from Amazon Europe to Chinese customers," said Ralf Kleber, president of Amazon Germany.