Related readings:  Legend of Spring Festival The Chinese meaning of this festival is Guo Nian. Guo means pass over and Nian means year. The origin of the Chinese New Year Festival can be traced back thousands of years through a continually evolving series of colorful legends and traditions.  Origin of the Spring Festival The oldest and most important festival in China is the Chinese New Year, the Spring Festival is an event comparable to Christmas in the West, which marks the first day of the lunar calendar and usually falls somewhere between late January and early February of the Gregorian calendar.  Yes, Spring Festival is truly golden When it comes to Spring Festival, many Chinese have similar memories and ideas: How joyous it was when we were kids, how routine and stale it has become, and how much it is threatened by the more exotic Western holidays now making inroads in China.

February 18 is the New Year's Day in Chinese lunar calendar, or Spring Festival. However, the biggest celebrative occasion seems to be losing its feel and appeal. The largest festival in Chinese culture is becoming more and more flavorless in many people's eyes.

Improved living standard, various TV shows, tours to the warmer part of the country or even in Southeast Asia, get-togethers of friends and family - all of those things should have made the Spring Festival more enjoyable - except not.

"When we were younger, the Spring Festival means new clothes, better food, and fireworks. I always look forward to that long before the festival," said Huyan Bo, a 26-year-old white collar working with a major multinational in Beijing, "Clothes and foods are not concerns anymore, and fireworks are forbidden in a lot of regions. We don't have many things to expect for the approach of the New Year."

However, affluence is not the reason why the festival is losing its appeal. "Definitely it's not because of lack of material comfort, but rather the spiritual needs were not fully satisfied," said Professor Tao Li, a famous folklorist from Central University for Nationalities.

"As the most important and popular festival, Spring Festival is a combination of various cultural phenomena which include astrology, calendar, folk beliefs, marriage ceremony, and etc. Now the festival has lost its original cultural denotations, hence people feel the festival is less enjoyable, and there is a kind of psychological dissatisfaction," said Tao.

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