Ionization tech offers higher quality air purification and cleaning products

Enchanted Power Technology Co Ltd, based in Shanghai's Zhangjiang National Innovation Demonstration Zone, wants to strengthen the development of ionized water technology to provide more health solutions to consumers.

Ionized water technology aims to extract more than 70 mineral ions from seawater and the earth, and to stabilize them in certain types of liquid.

This method is proven to have strong development potential and can be used in a broad range of areas to support industries and social development, according to the company.

Enchanted Power has been recognized as a high-tech company in Shanghai and obtained funding support from the city government for its innovative projects, as it is becoming a gathering platform for global leading researchers from countries such as Japan and South Korea.

The company was responsible for vehicle interior air quality control during the G20 meetings in Hangzhou, Zhejiang province, between Sept 4 and 5 this year.

It has also partnered with the College of Environmental Science and Engineering of Tongji University and Donghua University to ensure its products are developed based on real market demand.

The company has registered many national patents and obtained several awards from Shanghai authorities.

Aiming to reduce Chinese families' concerns about air quality, the company said it would focus on developing purifying products with ionized water technology in the coming years.

It will also strengthen its competitiveness in personal care, food, healthcare and agriculture sectors.

Tang Xiaohui, managing director of Enchanted Power, said that ionized water technology has mainly been used in air purifying sectors in recent years.

In the air-purifying sector, the technology can help solve air pollution problems in buildings and vehicles.

Compared with traditional air-purifying products, Enchanted Power's products are easier to apply and have longer-lasting effects.

The ionized water technology-based air-purifying products also have relatively lower costs.

"We think demand for air-purification products will boom in the next few years because the Chinese are paying more attention to their health," Tang said.

"There are increasing numbers of air-purifying products, but there are no industrial standards to regulate the market."

Statistics from market and consumer information agency GfK SE show that sales of air purifiers in China reached 3.52 million units last year, with revenue of nearly 7.5 billion yuan ($1.08 billion), up 10 percent year-on-year.

This growth rate is much higher than that of other home appliances.

Tang said the company has aims to become a market leader.

It plans to expand brand awareness and market share in the next two to three years.

It will also set industrial standards for the air-purifying products market.

Enchanted Power has been an active supporter of charity programs in China.

It has joined hands with the China Charity Federation to launch the Enchanted Fund. It has also participated in projects launched by Shanghai Charity Foundation.

"High-tech companies need to develop a good company culture to support long-term development. Enchanted Power has identified health and love as its core values," Tang said.

"We hope we can be a professional, high-tech-driven healthcare products maker, while expressing our sense of social responsibility to clients."