Coca-Cola seeks to connect with young customers
By Li Woke | China Daily | Updated: 2013-07-13 08:27
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A worker displays a plant-based "green" bottle of Coca-Cola in Shanghai. The Coca-Cola Co launched the green bottle, made of renewable raw material, on the Chinese market recently. The source of the raw material is the by-product of processing sugarcane into sugar, and is 100 percent recyclable, the company said. Fan Jun / Xinhua |
The world's largest beverage company, the Coca-Cola Co, has launched a series of marketing campaigns in order to meet the demand of the younger Chinese generations.
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