McDonald's, Yum seek suitors in China
By Bloomberg | China Daily | Updated: 2016-08-09 07:43
Change looms on multibillion dollar fast-food industry as Chinese craving for a taste of Americana cools down gradually
When it comes to China's multibillion dollar fast food industry, Yum Brands Inc and McDonald's Corp are living large, enjoying a combined 38 percent share of the market in 2015.
Yum's KFC restaurant chain and the Golden Arches have long enjoyed a run of super-sized growth as consumers craved a taste of Americana.
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