Food delivery market shows tasty potential

A rising number of Chinese shoppers prefer restaurant food and delivery to their home or dining out, despite a five-year low in home consumption growth, according to an industry report.

According to Kantar Worldpanel and Bain & Company's 2017 China shopping report, "China's Two Speed Growth: In And Out Of The Home", the results show that "two-speed" home consumption is continuing and that instead of preparing food at home, there has been a significant rise in out-of-home consumption among Chinese consumers.

This year, in addition to the usual panel of 40,000 households for home consumption, the report analyzed 4,000 Chinese individual consumers in first and second-tier cities.