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Elsevier,opens Beijing office, cooperates with Tsinghua Elsevier Publishers, a leading publisher of scientific, technical and medical information in the world, opened its Beijing office May 26 and chose prestigious Tsinghua University as its cooperation partner two days earlier.
Arie Jongejan, CEO of the US-based publishing company, presented the letters of appointment to 19 editors from Tsinghua University. They will assist in the management of input and help to ensure that the best of Chinese science can be made available globally. As a kind of international award, they will work for free as editors in other countries, and in return, they will have the right to access Elsevier's key electronic service, ScienceDirect, for free.
Elsevier and Tsinghua will finalize arrangement for journals, Tsinghua Science & Technology, the electronic version of Tsinghua's transaction. The aim was to make its content available internationally via ScienceDirect, and then explore co-publishing arrangements for this and other projects. This journal will be available via ScienceDirect in 2005.
The publisher's Beijing office is located in the Oriental Plaza in East Chang'an Avenue, the commercial center in downtown Beijing.
Jongejan said the initial phase of the two's partnership will involve 20 of Elsevier's international scientific journals, and the amount of journals will expand to 50 this year, including other universities and key researchers in China.
To Elsevier and Tsinghua, it is an important strategic partnership, Jongejan said, adding that Elsevier is very happy to work closely with Tsinghua University, to help ensure best quality of publication of researches from within China.
"We believe our company, as the world's leading scientific publisher, can play a key role in helping top Chinese scientists extend their influence in the world of science and contribute further to human progress overall. We expect to be working closer with leading researchers form Tsinghua as well as other leading institutes and universities in China," he said.
Elsevier has been active in China for the past 10 years. Since 2000 the company has been in a successful e-content hosting partnership with the universities of Shanghai Jiaotong and Tsinghua. The demand for electronic access to key research findings has grown rapidly and with these hosting partnerships, Elsevier has been able to offer the Chinese research communities fast and stable access to its journals, which include key titles such as "The Lancet," "Cell" and "Brain Research." Many of the most prestigious Chinese institutes enjoy electronic access to these titles and the number of Chinese customers is expected to increase in the next few years.
In addition to these hosting partnerships, Elsevier has been working with Chinese publishing companies, such as Science Press, Peoples Medical Publishing House, and most recently with Peking University Medical Publishing House, to translate into Chinese, medical information from its best selling text and reference books. The most recent development has been the Chinese translation of "The Lancet," thereby making available to doctors throughout China what is arguably the world's most prestigious medical journal. This is a result of a partnership with Xi'an Publishing Corporation.
To show its commitment to medical education in China, Elsevier launched The Elsevier-Peking University Health Science Center Medical Education Award in 2003. This 3-year program awards outstanding students across the medical disciplines. In 2003, US$10,000 was awarded to 40 students as well as supplying each of them with Elsevier medical textbooks for their studies. Under another special scheme, Elsevier has been making its Health Science medical journals available to Chinese healthcare workers at special prices in order to ensure they are affordable by individual doctors and rural hospitals.
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