Latest achievements in the sector will be on display during the
event and experts from the fast-growing cultural industry will have an
opportunity to exchange their experiences.
Encouraged by the frequent cultural exchanges home and abroad, and the
promising increase in the business in China, the Shenzhen government, the
Ministry of Culture and the Guangdong provincial cultural authority have decided
to jointly organize the cultural event.
The Expo will be a bi-annual event held in Shenzhen in autumn, marking the
second fixed-open national expo in the city, after the Hi-Tech Fair.
"It supplies a platform for the display and trade of cultural products, and
for communicating and research in the industry", said Liu Ming, deputy-director
of the organizing committee for the Expo.
The four-day event, starting November 18, is expected to attract big-name
exhibitors from more than 800 companies and institutes from home and abroad,
including Sony, Panasonic, CCTV, Poly Group, News Corp, Disney and Thomson.
Covering some 42,000 square metres, containing 1,500 standard booths, the
fair is the first of this kind to categorize the digital TV industry, the audio
and video facilities, media brand packaging and sales, international comic and
animation programme and the traditional Chinese arts and cultural sectors.
The current development of the industry accounts for a very small proportion
of China's gross domestic product (GDP). However, it makes up 20 per cent of GDP
in the United States.
"The Expo is to promote the industry as a new economic focus in China," said
Yu Weiliang, deputy secretary-general of Shenzhen municipal
government.
