|
Lu Xun to become a brand name?
(CRI)
Updated: 2004-11-30 14:02 The grandson of Lu Xun, a
great Chinese writer of the early 20th century, announced that the name could
soon appear on commodities as a brand name.
Lu Xun
(1881-1936) | He made the announcement at an
intellectual property forum held in Shanghai.
Authorized by the deceased writer's son, a wine called Lu Xun was marketed in
2001 by a wine company in the writer's hometown of Shaoxing, East China's
Zhejiang province.
Lu Xun's descendants then applied to have the name registered as a trademark,
but the application was rejected by the State Trademark Bureau, which also
prohibited any commercial activity concerning Lu Xun.
Zhou Lingfei, grandson of Lu Xun, has appealed the decision, asking the
national trademark evaluation committee to reconsider.
In foreign countries, it is common to use big names to brand products, such
as Napoleon wine, the Lincoln sedan, and the Churchill cigar, but this is
not a common practice in China.
|
 | | | Maggie Cheung attends 'Clean' HK premiere | | |  | | | Shark lays eggs in Nanchang aquarium | | |  | | | Ice beauty Faye Wong sings in Taipei | | |
|
 |
|
|
|
|
Today's
Top News |
|
|
|
Top Life
News |
|
|
|
|
|
|
|
|
|
