Jimmy Choo new style initiative to launch today

Jimmy Choo's Tamara Mellon. [Photo/Agencies]

Jimmy Choo's new website launches today (03.05.12).

The acclaimed footwear brand's highly-anticipated new project, Stylemakers - an interactive site featuring a photo gallers of street style images - is set to go live.

Members of the public are invited to upload a picture of themselves wearing a Jimmy Choo creation - shoes or bag - and share the image at www.choo247.com.

The website is categorised according to location - with sections including London, England, New York, America, Shanghai, China and Sao Paolo in Brazil - and each city has a different ambassador.

In London, Caroline Issa is the label's muse for the project.

The website has launched to coincide with the brand's new Choo 24:7 collection, which aims to provide the perfect footwear wardrobe for every shoe need.

Stylemakers is the latest new venture for Jimmy Choo.

Last month, the company opened their first dual gender store after an outlet in Hong Kong's prestigious Elements mall - which first opened as a women's store in 2008 - was renovated.

Wannie Suen, Jimmy Choo president, Asia, said: "We are thrilled to re-open this exceptionally positioned Jimmy Choo store in Elements, and offer for the first time, the entire world of Jimmy Choo products in a single retail environment. We know we have an important clientele in Hong Kong and look forward to bringing the complete Jimmy Choo experience to them."