Raging Dragon
"Half of our members at the gym are now women," he says. "The class does not allow men to take part so women can come into the gym and learn how to box, feeling secure. We focus on teaching the skills behind boxing and provide a heavy fitness element."
Despite a growing number of people training at the gym, Benis still feels it is a challenge to promote boxing in China.
"Like every sport in China, it just needs one key spark to create genuine interest around it," he says.
"Look at basketball - the Chinese have been crazy about it since Yao Ming was an NBA player. When Li Na won the French Open, Chinese people's interest in tennis soared, with participation of the grassroots and interest in watching tennis competitions rising.
"Boxing is also very popular around the world. All you need is a Chinese boxing star to do exactly the same thing. Once it happens, people will become more interested in boxing events. Therefore, the best way to promote boxing in China is by having key Chinese athletes representing China on a world stage."
Benis says China actually has some of the world's best amateur boxers.
"The Venetian in Macao and Top Rank Boxing are giving Chinese boxers the opportunity to shine on the world stage. Hopefully this will lead to interest in the sport in China, with more Chinese supporting Chinese boxers," he says.
Benis and his friends now aim to stage professionally promoted boxing events including Chinese and foreign boxers in China. But there are still a few hurdles to jump before they can do this.
"It's very important to get to know event operators and people familiar with the boxing scene in China. I work pretty closely with local boxing promoters and local representatives of the World Boxing Organization and the World Boxing Council," he says.
For now, the twice-yearly Brawl on The Bund remains the boxing enthusiasts' focus in terms of events. The competition raises money for Leo's Foundation, a charity set up to support a division of Fudan University Children's Hospital, which cares for prematurely born infants with respiratory failure. So far, the event has raised 1.2 million yuan ($196,080) for the foundation.
According to Benis, contenders in the events, who typically range between 20 and 50 years old, work in leading companies and undergo rigorous training for up to three months before fight night.
"The best equipment, coaching and refereeing are provided to ensure the participants' safety so both can return to the office the next day," he says.
"It's competitive but the guys are supposed to enjoy the experience whether they win or lose."
In 2012, Brawl on the Bund's sister competition Brawl on the Wall started in Beijing. This year, the event will take place in Beijing again in mid-November.
"It is very hard to prepare those events while having a full-time job of managing my family business of trading commodities and heavy machinery, but at the end when I see where the money goes to, it is all worth it," he says.
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