By Zhao Xinrui, Su Hongqiao & Su Yang, Management World Magazine

Research report No.178, 2017 (Total 5253) 2017-12-14

Abstract: As a representative and symbolic cultural heritage in China, the Great Wall has attracted many visitors from home and abroad. With typical significance in terms of both cultural and natural heritages, the Beijing section of the Great Wall is one of the ten national parks for pilot institutional reforms in China. The agency in charge of the Beijing section of the Great Wall has made institutional reforms in accordance with the goal of building a unified, standard and efficient management mechanism put up in the Master Plan for the Establishment of the National Park System. The reforms are aimed at changing the current unsustainable development model relying on the excessive number of tourists beyond its reception capacity and solving the problem such as overlapping administration with restricted access to non-profit service for the public. The key points of the institutional reforms are to formulate a unified management system of natural resource assets, forge a diversified financing mechanism mainly supported by the government financial input and build an internationalized hub where various social entities could make their due contributions. The Beijing section of the Great Wall will transform itself from a scenic spot of tourist attraction to a national park through institutional reforms and will strive to become a model in the course of reforms and through the building of national parks in China.

Key words: The Great Wall national park in Beijing, the Master Plan for the Establishment of the National Parks, institutional reforms, non-profit undertakings