By Zhang Xiaohuan & Wu Hong, Research Team on “The Innovative Development Model of Small Towns with Distinctive Local Features in China in the New Era”, DRC

Research Report, Special Issue, No.10, 2019 (Total 1638) 2019-1-25

Abstract: Promoting cultural consumption is one the major tasks in constructing modern cultural market system and industrial system, and also an important issue to meet people’s yearning for a better life. Since the 18th CPC National Congress, China’s cultural consumption development mode has shifted toward comfortable and customer-friendly services, contributing more and more to economic growth with outstanding results. However, there are also some problems to be addressed such as sluggish growth rate, large regional differences, low-quality cultural supply and large gap compared with government requirements. These issues are mainly due to regional differences in light of the cyclical law of economic growth in various periods, as well as the strong monopoly, weak originality and inadequate integration of cultural market. To increase the proportion and enhance the quality of cultural consumption in the new era, we need to pay attention to the special characteristics of consumers relating to their different requirements for cultural consumption. Based on promoting the steady growth of residents’ income, we need to set the goal of continuously adapting to the development of cultural consumption market, boost the cooperation between state-owned and private cultural capital, constantly improve the quality of cultural consumption supply, attach importance to the effective improvement of cultural productive consumption and strive to gain a bigger say in the international market.

Key words: cultural consumption, cultural market system, supply-side reform