From the Readers

Conspicuous consumption craze common

(chinadaily.com.cn)
Updated: 2011-04-21 09:56

Comment on “Driving force for luxury cars” (China Daily website on April 20)

This craze of conspicuous consumption is common among emerging economies. You see them everywhere in Asia and will probably take a decade or so for things to settle down and stabilize.

Related readings:  Sales pitch for luxury cars revs up  China to be largest luxury goods consumer in 2011  Wealthy Chinese falling in love with luxury  Luxury market trend disturbing

In China, where the media, celebrities and advertisements play up the race by the novella rich to show off their wealth, the pressure on the young must be tremendous. This transitory stage is common and prevalent among the urban Chinese.

But then again for these people, it is no use being rich and powerful without others noticing and recognizing them. Wealth in a vacuum is meaningless. And what better proof than the arrogant displays their wealth.

The comedy continues and then the sad stories of overreaching ensue.

Helen on China Daily website

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