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1. BMW and Brilliance Automotive Group Holding Co Ltd signed an agreement on deepening strategic cooperation in Berlin on March 28. Friedrich Eichiner, member of the board of management of BMW AG, and Qi Yumin, chairman of Brilliance Auto Group, inked the memorandum of understanding. The signing ceremony was witnessed by Chinese President Xi Jinping and German Chancellor Angela Merkel. 2. BMW kicked off another brand campaign themed "With Passion" in Chengdu last August, the first time the company organized a brand event in the western region. With the event and other online and offline activities, BMW is amplifying its brand visibility and vividness within a geographically broader customer base. 3. The ZINORO 1E, the first product from the joint venture's new brand, became the first new-energy vehicle produced by the domestic premium car manufacturer. Photos Provided to China Daily |
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