 |
|
A new multibrand jewelry boutique, Artoriz.[Photo provided to China Daily]
|
Unlike luxury goods customers, these shoppers buy for themselves rather than for others and they are barely affected by widespread economic cooling, the report suggests. With strong personal taste and judgment, they are also less prone to go on overseas shopping sprees, it said.
"The designer brands, with their unique style, good prices and quality, are exactly what shoppers need today," says Iris Xu, a partner in the fashion boutique Any Shop Style, who used to work in public relations for the French cosmetics company L'Oreal. The store now works with about 300 designers, Xu says.
"These are people who are fashionable and well-educated. They travel frequently and are open minded. They are capable of buying luxury brands, but they are also open to buying new brands.
"Any Shop Style doesn't just consider how well-known a designer is; We rely on sales figures to decide whether this is the right choice for our store."
Riding on its previous success, the store recently opened a new outlet in Beijing that sells designer jewelry.
Lane Crawford, an upscale multibrand fashion boutique with branches in Hong Kong, Beijing, Shanghai and Chengdu, combines fashion with art and music to create what it says is a unique shopping ambience. The store also has personal stylists who provide consulting services.
Raymond Zhou:
Pauline D Loh:
Hot Pot
Eco China
China Dream
China Face
